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About

Welcome to your neighborhood flower shop! Locaflora is committed to reviving the love of local, seasonal flowers in Gettysburg PA.

We curate a collection of flowers grown within 100 miles of Gettysburg, as well as house plants and botanical gifts that we think are pretty rad (and we hope you will too!). 

The Backstory

Locaflora is owned and operated by Rebecca Muller, with help of a (tiny) stellar team! 
Rebecca Muller: Owner & Floral Designer; wearer of many hats. 
"Flowers and I are high school sweethearts (sorry, Ben). As one of my first part time jobs, I helped a small U-Pick farm start their flower patch. It was love at first sight: I was awestruck by the process and the abundant care that transformed small seeds into armfuls of joyful summer flowers. As the flower patch grew, so did my admiration for the skill and innovation of farmers. It occurred to me that most flower shops did not connect me to the person who grew my bouquet. In fact, flowers had become one of those "out of thin air" items that I plucked off shelf at the grocery store. The tradition of highlighting the compelling beauty and transience of flowers was lost, and I missed it.
After making my way through a STEM college, entry level chem lab jobs, and a fellowship in STEAM based public education, I became one of those 'startup energy' people who can't keep their hands off of small business / non-profit ideas. Locaflora was born when I realized that it was possible to have my dream job: a flower nerd who connects who connects with other flower nerds!
Together, we're reviving a rich tradition of highlighting the beauty and bounty of the seasons."

Ema Hegberg: Plant Fairy Godmother / Shop Assistant

"My love for plants started as a child, with an alphabet book of herbs and spices that taught me about anise, barberry and quinine. Books and research were the first ways I connected with plants. As a teenager I spent hours reading about the Language of Flowers, plant history and folklore. As an anthropology major studying local food systems, I finally got my hands dirty when I started interning and later working on small organic vegetable farms. My love for the plant world continues to grow through studying herbalism, botanical dyeing, gardening, and now, having the honor to be part of Locaflora."

We Choose Local

Did you know that imports account for about 64% of fresh flowers sold by dollar volume in the United States. Although we are certain that the global floral industry plays an important role in modern economy, it does so at extreme environmental cost, deep social injustice, *and* the death of many US flower farms since the 1970’s. Out of a love for both people and planet, we’ve chosen to return to the lost tradition of sourcing flowers locally.

Image by Earthmark Photography

By partnering exclusively with PA and MD farmers and makers who are within 100 miles of Gettysburg, we are making a stand to take floristry back to its roots.

We choose: 

  • To value the work of flower growers in our region
  • To support local economy
  • To cultivate strong community relationships
  • To set an example of strong inclusivity for our neighbors
  • To fairly compensate our flower (and gift) producers
  • To reduce the number of miles your bouquet travels (and the energy it consumes)
  • To reduce the waste (especially plastic) associated with your flowers
  • To value the process and natural resources necessary to grow flowers
  • To live in each season - appreciating it while it lasts
  • To lead the local floral industry in taking responsibility for global climate change

Need something? Have a comment? We love those! Send your thoughts to locafloradesign@gmail.com